I’m an award-winning creative leader with nearly 20 years of experience turning big ideas into iconic, business-moving brand work. With roots in art direction, design, and the occasional flirtation with copy, I lead integrated campaigns that break through and resonate.

I’ve built and led high-performing teams at top agencies, helped win major new business, and shaped brand platforms that move culture. My work has been recognized by Cannes, One Show, D&AD, and The FWA, and has been featured in The New York Times, The Washington Post, and even parodied on Saturday Night Live.

Some of the brands I’ve worked with include Frito Lay’s, Old Navy, State Farm, McDonald’s, Coca-Cola, Grey Poupon, Netflix, Google, the NBA, Visa, Nike, YouTube, Microsoft, Meta, and Xbox.

Email: CerraB@gmail.com
LinkedIn

PS My creative partner is Jordan Chouteau if you’re interested in the elusive creative leadership team comprised of women.

Currently:
Available for full-time or freelance opportunities as well as conversations about 80’s action movies.

Previously:
Highdive | Freelance Group Creative Director AD
2023-2025
Leading work for Frito Lay’s, Instacart, KFC, State Farm
AdAge Agency A-List (2025)

Nutrafol | Freelance Creative Director
Q1 Men’s and Women’s product lines.
Drove campaign development and production across TV, DTC, and social for both Men’s and Women’s product lines.

Tracy Anderson | Freelance Creative Director
Launched MyMode, a new product line.
Created a broad range for launch from the advertising campaign creation to exercise video content development, website design, all the way through product design across platforms including DTC, social, retail, and OLV.

Carmichael Lynch | Group Creative Director
2022–2023
Creative leadership, advertising campaign development and production on H&R Block , Honey Bunches of Oats, and Bush’s Beans.

Arts & Letters | Creative Director
2020-2022
Creative leadership and led work on Google Pay, Google Photos, Google NBU, Zola, and CarLotz
AdAge Agency A-List Agencies to Watch (2021)

The NBA & Media Monks
Concepted, designed and developed NBA live-game broadcasts for Oculus/VR headsets.

Forsman & Bodenfors | Co-Creative Department Head
2018-2020
Executive-level leadership helping steer both creative department output and agency operations. Oversaw a multi-disciplinary department, managed talent, shaped internal culture, additionally pitched and won new business.
Ran creative across brands including YouTube Premium, YouTube Music, Goldman Sachs, World of Hyatt, Friendly’s Ice Cream, Steve’s Ice Cream, and more.
Part of the leadership team during F&B’s AdAge Agencies to Watch (2019) recognition.

B-Reel NYC | CD, AD
2016-2018
Led advertising campaigns for Google, MTV, Netflix, Meta, and Converse

Freelance | CD, AD, and occasionally flirting with Copy
Collaborated with agencies including Droga5, BBDO, FIG, McCann, 360i, DDB, 72andSunny, R/GA, Ogilvy, Deutsch, Team One, Saatchi, and Monks

Clients included: NBA, Target, Oreo, Marvel, Google, Microsoft, Meta, Netflix, HBO, Kraft, Capital One, Lexus, M&Ms (Super Bowl), Jameson, Absolut, K-Y, and even Monsanto

CP+B Boulder/LA | Senior Art Director
Created integrated advertising campaigns for Old Navy, Burger King, Kraft, Grey Poupon, VitaminWater

AKQA SF | Designer
Integrated advertising campaigns, digital and social work as well as app development for brands including: Xbox, Nike, Target, Visa, Kraft, McDonald’s.