I am an award-winning advertising and marketing creative leader with nearly 20 years of experience turning big ideas into iconic, effective brand work. With a background in art direction, design and the occasional flirtation with copy, I lead integrated campaigns that break through. I’ve built and led teams across top-tier agencies, driven new business wins, been recognized inside and out of the industry, and helped shape brands that move culture. Some of those aforementioned recognitions are: Cannes, One Show, D&AD, The FWA, AdAge, The New York Times, The Washington Post, and my work has even been parodied on SNL. A few of the famous brands I’ve had the pleasure of working with include Lay's, Old Navy, State Farm, McDonald's, Grey Poupon, Netflix, Google, the NBA, Visa, YouTube, Microsoft, Meta, and Xbox.

Email: CerraB@gmail.com
LinkedIn

PS My creative partner is Jordan Chouteau if you’re interested in the elusive creative leadership team comprised of women.

Currently:
Available for full-time or freelance opportunities as well as conversations about 80’s action movies.

Previously:
Highdive | Freelance Group Creative Director AD
Frito Lay’s, Instacart, KFC, State Farm
AdAge Agency A-List (2025)
2023-2025

Nutrafol | Freelance Creative Director
Campaign development and production (DTC)

Tracy Anderson | Freelance Creative Director
Campaign development and production (DTC, Social)

Carmichael Lynch | Group Creative Director
H&R Block, Honey Bunches of Oats
2022-2023

Arts & Letters | Creative Director
Google Pay, Google NBU, CarLotz, Zola
AdAge Agency A-List Agencies to Watch (2021)
2020-2022

The NBA & Media Monks
NBA Live Game VR Broadcast development for Oculus & VR Headsets.

Forsman & Bodenfors | Co-Creative Department Head
YouTube Premium, YouTube Music, Friendly’s Ice Cream, Steve’s Ice Cream, World of Hyatt, Goldman Sachs, Grow Your Circle
AdAge Agency A-List Agencies to Watch (2019)
2018-2020

B-Reel NYC | CD, AD
Google, MTV, Netflix, Meta, Converse

Freelance | CD, AD, and occasionally flirting with Copy
Agencies: Droga 5, BBDO, McCann, 360i, DDB, 72 and Sunny, RGA, Ogilvy, Saatchi & Saatchi, Deutsch, Monks and Team One.

Clients: The NBA, Target, Oreo, Activision, Meta , Google, Prudential, Microsoft, Kraft, Netflix, Marvel, Lexus, Absolut, K-Y, M&Ms (Super Bowl), HBO, Capital One, Jameson, Absolut, and Monsanto.

CP+B Boulder/LA | Senior Art Director
Old Navy, Burger King, Kraft, Grey Poupon, VitaminWater

AKQA SF | Designer
Xbox, Nike, Target, Visa, Kraft, McDonald’s