Oreo: Deck The Balls
Sure the goal is always to make adorable, delicious holiday treats that impress your friends, neighbors, and mother-in-law, but Oreo didn’t want people to feel the pressure of Pinterest level perfection stopping people from cooking. So we created a social campaign featuring our VP of Oreo Cookie Balls and used #DeckTheBalls to share our notes of encouragement that the fun is in trying, and especially the eating.
We launched our VP on Instagram, Twitter, Pinterest, and Tumblr. We peppered social media with videos, gifs, how-tos, and other content encouraging people to just get out and make - who cares what the final product looks like.
Oh, and people who shared their Oreo creations with us on social channels were sent an Oreo Christmas Sweater.
Press:
Social Media Today
Launch Video Intro: Meet Andy
